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How to Turn 1 product into 4

Your time is money. Of course, you’re heard that before, but here’s a great example how. I know these cool internet guys (well, I don’t know them personally, but I know of them.) They make money hand over fist on 1 product, and that is webcasting.

(look at the video on how to webcast later.) This is what they do, they set up 2-3 webcasts, eblast it out and promote it as a free webcast to their fans; conduct the webcast and then…

Product 1. Turn the webcast into an ebook by having it transcribed then edited by questions or subject matter.

Product 2. Turn the ebook into a soft cover book on Amazon by having a designer create a cover and getting a UPC code and copyrighting it.

Product 3. Having the audio extracted and turning it into a CD.

Product 4. Editing the video and turning it into a DVD.

There are other side products too like:

  • Using a portion of it on youtube to drive traffic

  • Editing the audio into podcast episodes

  • Turning the transcription into an article to post on article sites.

Get the picture…

They call it multicasting and you can look their products up on Amazon. Cool, smart, businessmen.

So, you need to do the same. It’s not that hard nor is it too expensive. You’re worth the time and effort. So, remember, be SPEAK FROM YOUR HEART BUT BE BUSINESS SMART.

So, don’t be afraid to take an engagement for FREE, just maximize it!



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